Everything
is PR.

$3B+
Investments attracted
10B+
IMPRESSIONS
SERVED
500+
PARTNERS
SECURED
10K+
STORIES
TOLD
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ICL is a high-impact communications and creative agency for Tech & AI, Consumer and Finance. We connect startups and individuals with their target audience and generate consistent brand visibility from the get-go via reputable media, influencers, and IRL. We operate on transparency, drive, and commitment to build category leaders, accelerate strategic partnerships, boost sales or user growth.

Geolocalization

Africa
LATAM
CIS
MENA
APAC
EU
USA
Africa
LATAM
CIS
MENA
APAC
EU
USA
Africa
LATAM
CIS
MENA
APAC
EU
USA

Our services

Strategic PR campaigns with performance-based packaging. We build thought leadership, safeguard brand reputation, and oversee every aspect of brand communications.

  • Communications and crisis strategy
  • Personal brand
  • Company announcements
  • AI SEO / GEO
  • Brand collaborations
Packages

Celebrity endorsements and creator campaigns, cast for output, not follower count.

  • Celebrity and talent partnerships
  • Creator casting and campaigns
  • X spaces and streaming
  • Disclosure and contracts handled
Learn more

ICL agency will produce a dedicated event from exquisite dinners with curated attendance to music festivals.

  • Meetups
  • Dedicated events
  • Private dinners
  • Music
  • Immersive shows
Learn more

Alice joins your board or advisory team for the decisions that shape the company: a raise, a launch, a new market, a partnership. Ten years across tech, finance, fashion, music and entertainment, and the network that comes with it.

  • GTM, regional market entry and scaling
  • Investor and partner introductions
  • Dealmaking and partnerships
  • Creative and storytelling direction
  • Brand collaborations and special projects
  • Film, music and culture brand integrations
  • Sports and entertainment deals
Book a call

Case studies

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Fintech unicorn

60% market share claimed
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Silicon Valley AI startup, exit through four pivots

Acquired in 10 weeks, 32K new users
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C-level conference launch in Paris

$150K ad spend saved, 26 partnerships in three weeks
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Creator campaigns: Perplexity, Higgsfield

809K views, 1,061 bookmarks in one week
All case studies

Packages

For founders and teams

Consulting

1 hourCheck-upSprint
€500

An hour with Alice on positioning, launch, raise or a hard decision.

  • One-hour call with Alice
  • Positioning, launch, raise or a hard decision

SelectSee pricing
For founders and executives

Personal Brand

1 month6 months12 months
€1,700 / month

10+ features every quarter. Interviews, op-eds, podcasts and stages.

    Save 44% · plus Forbes 30 Under 30 / 40 Under 40 and Inc. list applications.

    SelectSee details
    For companies

    PR retainer

    DropEngageImpress
    €7,000 / month

    3–5 tier 1-2 media, events or podcasts per quarter.

    • Brand Perception Audit
    • Announcement support
    • Creative storytelling & copywriting

    Minimum 12 months

    SelectSee all
    For companies

    AI SEO / GEO

    AuditMonthly
    €500

    What Google and AI assistants say about you, and why.

    • ChatGPT, Claude, Gemini and Perplexity answers
    • Citation and competitor check

    SelectSee pricing

    Client feedback

    “Can handle big press like NYT and WSJ as well as very niche web3 outlets. Super fast and agile, suitable for a startup like us.”
    Andrey DoronichevAndrey DoronichevFounder, Optic · ex-Google Product Director
    “Gerard and Alice from ICL did a great job introducing Harbour Industrial Capital to many different APAC-based media outlets. This resulted in a number of in-depth articles and podcasts covering our investment strategy.”
    Max RebolMax RebolGP, Harbour Industrial Capital
    “ICL has managed both PR and Marketing activities for my startups, with the highest level of professionalism in execution.”
    Jan StrandbergJan StrandbergAcquire.Fi · ex-CMO Paxful
    “Deep strategic insight and unmatched knowledge of the space. No-nonsense, honest approach.”
    Mia AgovaMia Agovaex-Nexo, ex-DappRadar

    Selected clients

    Perplexity Higgsfield Polygon Checkout.com 1inch The Sandbox Polkadot Blockchain Game Alliance Lisk Linea Optic Hubble