OPTIC
We were there for them like a ride-or-die wifey, adapting and delivering top media hits for whichever industry they are in this month :) a true Silicon Valley experience. Product market fit, supported by big splash stories we have delivered on NYT, WSJ, BuzzFeed, led to an acquisition of Ai or Not in just 10 weeks after the pivot.
We didn’t just do newsjacking to thread Optic into trending stories, we created those talks. Putting the brand name in headlines and on frontpages of the biggest outlets. After securing an interview call, we provided media training to get the speaker ready and deliver some quotable content for high-impact media placements.
The results were immediate and powerful—extensive media coverage in The New York Times, The Wall Street Journal, and Cointelegraph, Optic being declared as one of the top AI startups in the world, leading to the acquisition of Optic within only 10 weeks.
Feedback: Andrey Doronichev — founder of Optic and former product director at Google — says: "Awesome work! ICL can handle big press like NYT and WSJ, as well as niche Web3 outlets. Very quick and agile — a perfect fit for a startup like us.”