Fintech unicorn
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Strengthen global media presence and media relations, 8 product launch announcements in 6 months, C-level thought leadership and a user acquisition campaign.
The bet: sync paid and earned across 8 product launches in 6 months. Own the regional press tiers — MENA, APAC, EU — that competitors ignored.
- Introduced new spokespeople
- Media training for executives
- Expert columns, podcast appearances, live TV
- Global tier-1 and industry media
- Coordinated paid placements with 200 earned reprints per news
- Paid media strategy and execution
- On-ground event support at WEF Davos, Token2049, ETHCC — 30+ journalist interviews
- Regional coverage across MENA, APAC, EU
12 events with five personal brands, about 10 interviews per event: Davos, Web3 Amsterdam, Token2049, ETHCC and PBW.
Rebrand banner campaign: 15M banner impressions, 250K newsletter opens, 150K sponsored content page views, 15K clicks, 60M+ PR syndication reach. Multichannel paid-PR coordination delivered on last-minute notice — first coverage secured within 15 minutes overnight, including Reuters.
- CNBC Arabia — live expert commentary
- CNN Business Arabic — feature interview
- Benzinga — Decentralized finance will reshape the internet, crypto founder says
- The Block — Solana launch and cross-chain swaps
- Cointelegraph — Solana launch and cross-chain swaps