PROOF OF TALK PARIS

First Edition of Proof of Talk, a content-driven small-size event for top web3 executives.

Music

Events

300

Audience Reach

900

K+

Views

Major Media Features

150

Saved on Advertising

Proof of Talk emerged to bring creme-de-la-creme of web3 C levels to Paris. Their agency was struggling to lock media partnerships, especially with crypto media, to drive visibility and credibility to the new event brand.

So ICL came to the rescue just six weeks ahead of D-Day. We leverage our strong connections and onboarded 20+Web3 and fintech media partners over four weeks, strengthening premium exposure within the industry. As an advertising network, we negotiated better-value barter deals, saving $150,000 in ad spending.

We also supported with a number of top-tier media journalists, speakers, and sponsor invitations. ICL even sent its best moderator to the event. We distributed press releases and banner campaigns, positioning Proof of Talk as the preeminent event for Web3 leaders and driving ticket sales.

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