95%
Decision makers hear you out
They are far more receptive to your outreach once they have already seen your expertise in the media.
Personal Brand
Where we place people
A personal brand opens doors to partners and clients worldwide
79%
Buyers become advocates
They are more likely to recommend a vendor whose thought leadership they trust.
75%
Deals start researching you
Three in four decision-makers say a piece of thought leadership led them to research a product or service they were not previously considering.
You will appear in the media and stages that matter
The Arabic edition of the world’s business news channel: 1inch co-founder Sergej Kunz on Bitcoin and DeFi, on air across the Middle East.
Produced and placed for the global payments platform — a broadcast-grade asset the brand still runs.
Asia’s leading English-language daily: Gavin Wood and Polkadot, covered at the moment finance firms moved into Web3.
Google’s ex-Product Director turned founder, profiled on deepfakes — the headline that opens every investor call.
One of the world’s largest gaming and tech summits: Checkout.com’s MENA lead on stage.
Sustainable Tech panel inside the Louvre in Paris — moderated by Alisa Zhur, ICL agency.
We teach you how to show yourself
Positioning and bio
What you are known for, in one line that survives an editor. Bio, byline and speaker blurb rewritten to match.
Media kit and speaker profile
Headshot, credentials, prior coverage and the two numbers you are willing to put on record.
Media training
Practice ahead of journalist calls and TV appearances, so the camera meets you prepared.
Prompts when news breaks
What to say when your category is in the news, and how often, so the account is not silent between announcements.
A transparent process at every step
Step 1
Plan around the goal
A plan built around where you want to be known, agreed on a call, and you approve every outlet. Ghostwriting and angle development in your voice.
Step 2
Run to a calendar
Recurring interviews and columns in the titles your market reads; awards, lists, podcasts and stages worldwide, applied for on a calendar, not remembered a week late.
Step 3
React the same day
When a story breaks in your category, you are put forward the same day.
Step 4
See what it did
Monthly reports with the live links and what they did, in a format you can forward to a board. Between quarters, the plan is rebuilt on results.
Your brand is run by
Alisa Zhur
PR lead of the programme, hands-on: your speaker bio, personal brand strategy, ghostwriting and media outreach.
10Years in PR & sales
80%Av tier-1 media hit rate
5Unicorns worked with
$1M MRRSales
- Clients seen in The New York Times, Fortune, Vogue, Forbes, WIRED, CNBC.
- On stage herself: moderator and speaker, from tech panels to the Louvre.
What a first quarter actually contains
Month 1Month 2Month 3
Positioning and bio cleanup
Profile and media kit update
Podcast pitching
Op-ed or founder POV
Media prompts and social cadence
Media features
Visibility plan and review
Choose your plan
Start
€3,000per month
- Media pitching
- Podcast pitching
- No retainer, monthly basis
Momentum
€12,000for 6 months
- Guaranteed column or quote in Forbes or similar
- Event speaking
Selectsave 33%
Authority
€20,000for 12 months
- Priority on rooms, retreats and introductions
- Forbes 30 Under 30 / 40 Under 40 listing application
- Inc. and other list applications
Selectsave 44%
Not sure yet? Discover your potential
€500one-off
A one-off assessment before you commit: audit of your visibility in media and AI answers, an honest read on your potential, and a written action plan you keep.
Pay