All case studies
APAC market entry for a tech ecosystem
APAC market entry for Gavin Wood's Polkadot ecosystem.
Web3
APAC
Market entry
46
unique articles
110
M
audience
70
%
tier-1 coverage
#
1
SOV in all 6 target markets
Featured in
The only worthy investment of the marketing bounty among all other agencies was our campaign with ICL.
#1 share of voice in 6 countries.
Establish ecosystem dominance across 6 APAC markets through native-language media coverage.
Fragmented media landscape across Hong Kong, China, Korea, Japan, India, Singapore. Each market requires local language, local journalists, local context.
- 6-month ecosystem PR campaign
- Translated and pitched announcements to regional tier-1 media in 6 languages
- Featured 25 ecosystem speakers across regional events
- Secured 27 interviews with regional media
- Share of Voice monitoring and competitive positioning
25 ecosystem speakers featured. 27 interviews with regional media.
- South China Morning Post — Ethereum co-founder Gavin Wood says Web3 is on track as finance firms move in
- Yahoo Finance — Hong Kong Web3 events drive industry momentum
- DealStreetAsia — Harbour Industrial Capital launches $100M Polkadot-focused fund
- BeInCrypto — Polkadot AWS for Web3 government and gaming
- Korea IT Times — Web3 Foundation Drives Kusama’s Growth