All case studies
AFA sponsorship announcement
Crypto exchange sponsoring Argentina's national football team.
Sports
Sponsorship
LATAM
28
pieces of coverage
186
M
combined audience
DA
94
top publication
287
K
views on top article
Featured in
Financial Times, AP News, Business Insider — in one week.
Launch global and LATAM visibility for the first major crypto-sports sponsorship in South American football.
Needed mainstream sports press and financial media coverage simultaneously, with only 1 business day notice.
- Coordinated multi-market launch PR across 3 verticals simultaneously
- Financial press: FT, Business Insider, MarketWatch, AP News
- Crypto media: Decrypt, CoinMarketCap, The Block
- Sports media: Inside World Football, SportBusiness
- LATAM media: El Cronista (Argentina)
- Produced private gala event for footballers and stakeholders
3 verticals at once, on 1 business day notice.
- Financial Times — Crypto companies boost sports spending after getting Trump bump
- Business Insider — Champions Unite: XBO.com Becomes Official Global Sponsor of Argentine FA
- AP News — Champions Unite: Argentina sponsorship
- MarketWatch — Champions Unite sponsorship
- Decrypt — XBO becomes official global sponsor of Argentine FA